Startup Tech Palette
The confident indigo-to-violet gradient most Series-A SaaS landing pages converge on, plus a genuine accent.
#1E1B4B
deep indigo base
HSL 244° 47% 20%
16.0:1 on white
#4F46E5
primary brand
HSL 243° 75% 59%
6.3:1 on white
#818CF8
lighter interactive
HSL 235° 90% 74%
3.0:1 on white
#22D3EE
cyan accent/CTA
HSL 188° 86% 53%
1.8:1 on white
#F8FAFC
near-white surface
HSL 210° 40% 98%
1.0:1 on white
Using this palette
Indigo-violet has become the default 'modern tech' signal for a reason — it reads as more distinctive than corporate blue while still feeling controlled rather than playful, and #4F46E5 in particular is close to what a large share of current SaaS products actually ship. The addition here is #22D3EE, a cyan that's hue-distant enough from the indigo family to work as a genuine CTA color rather than just a lighter shade of the same thing — use it sparingly for the one button per screen you actually want clicked. #1E1B4B works as a dark-mode base; #818CF8 is the safest 'brand color but lighter' for hover states without losing hue identity.