Privacy Policy

What ChromaWell's tools do with your data

ChromaWell's converters, generators, and checkers run entirely in your browser. Any hex value, RGB input, or image you upload to the image color extractor is processed locally on your device — it is never transmitted to our servers, logged, or stored anywhere. Closing the tab clears it completely.

Analytics

We use Google Analytics 4 and Vercel Web Analytics to understand which pages and tools are useful, such as page views and referring pages. Google Analytics sets cookies so it can tell one visit from another; Vercel Web Analytics counts visits without cookies. Neither receives anything you type into a color tool.

Advertising

ChromaWell is supported by display ads served through Google AdSense. To choose and measure those ads, Google and its advertising partners use cookies, and the ads you see may be personalised using your activity on this site and on other websites. Visitors in the European Economic Area (EEA) and the UK see Google's consent prompt first: personalised-ad cookies are only set if you agree, and you can revisit that choice whenever you like.

Ads never decide what a page says. No palette, color meaning or contrast result is sponsored, and no advertiser has a say in what we publish. Some pages link to products on Amazon as an affiliate, as explained in the affiliate disclosure; those links never change what a tool calculates either.

To see why an ad was shown, or to switch personalised advertising off, use Google My Ad Center or the opt-out page at aboutads.info. Google explains its advertising cookies in its advertising policy.

Contact form and newsletter

If you submit the contact form, we use your name, email address, and message only to respond to you. If you sign up for the newsletter, we use your email address only to send that newsletter and its automated welcome message, through a single email-service provider. Every email includes an unsubscribe link, and unsubscribing removes you from the list immediately.

Payments

Pro Palette Pack purchases and donations are processed by Stripe. ChromaWell does not receive or store your card number — Stripe handles payment details directly under its own privacy policy. We receive your email address and order details so we can deliver your purchase and provide support if something goes wrong.